- Translate strategy into a visual language that speak to the target audience and express brand equity.
- Develop the overall look or style of publication, an advertising campaign.
- Determine how best to represent a concept visually
- Generate clear ideas and concepts about campaign
- Present Design to clients for approval
- Stay on top of all trends and maintain best practice
- 1-2 year’s work experience as art director
- Hands on experience with Logo design, typography, color, print production